The softest bed sheets you can ever buy

How to start a bed sheet business in the middle of a pandemic

A bed sheet company? Sounds a bit random and out there — but for what it’s worth, here’s our story.

Kapas bed sheet and duvet cover in stone
Kapas bed sheet and duvet cover in stone
Our Stone set collection — one of our bestsellers

What makes the best bed sheets?

When we first started Plush Services, we had to procure so much bed linen for the business. We tried them all, from polyester to cotton, including the good, the bad and the scratchy ones. We searched the stores and sourced from various suppliers for bed sheets that would give our guests a good night’s sleep and are durable enough to last a long time. This experience taught us two very important things — One, the science behind good quality bed sheets, and two, the amount of overpriced, poor quality sheets out there in the market. Department stores are full of bed sheets with a ridiculous thread count (1,500 thread count, anyone?) at a 70–80% mark down. Yet, they never failed to disappoint in quality.

Navy blue sateen Kapsas duvet cover, bed sheet and pillowcases
Navy blue sateen Kapsas duvet cover, bed sheet and pillowcases
A duvet set in blue — the smooth sateen weave is a signature of Kapas sheets

Never underestimate the design of the bed sheet

We also designed our Kapas bed sheets with practicality and user-friendliness in mind.

Intelligent tags to know the size and direction to put on your Kapas bed sheet
Intelligent tags to know the size and direction to put on your Kapas bed sheet
Intelligent woven tags to tell the size and direction of the Kapas bed sheet
Deep pocket bed sheets to fit even 40cm (15 inch) high mattresses
Deep pocket bed sheets to fit even 40cm (15 inch) high mattresses
Large hidden buttons in the duvet cover
Large hidden buttons in the duvet cover
Large hidden buttons in the duvet cover

Thread count and how it matters to bed sheets

400 thread count extra-long staple cotton to make the Kapas bed sheet
400 thread count extra-long staple cotton to make the Kapas bed sheet

What about wrinkles in bed sheets?

Anti-wrinkle sheets are made with formaldehyde (a known carcinogenic substance used for anti-wrinkle treatment). Since your skin will be in contact with our sheets for roughly 8 hours each day, our sheets are Oeko-Tex® certified with each and every component, i.e. every thread, button and accessory, has been tested to ensure no harmful substances, keeping you and your family safe.

What that all means

With that marketing message, we took the plunge and launched Kapas Living.

Kapas bed sheet set in its packaging
Kapas bed sheet set in its packaging
Our bed sheet and duvet covers in its packaging

Previously a sleep-deprived investment banker turned hotelier. Always valued great sleep which has sent her on a quest to the perfect bed sheet set.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store